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Company introduction
Vertically Integrated Industrial Chain
Glory and Dream
Video

Focus on Production Area

Global Sourcing and Sales

We have set up overseas sourcing centers in major fruit production areas including the United States, Vietnam, South Africa, Chile, Australia, New Zealand and Thailand ,and established 50 demonstrative production bases.

Some of our fruit bases

Selected Cultivars

New Cultivar Development and Improvement

Strategic cooperation with global leading companies including Bayers, Syngenta etc. to introduce advanced fruit varieties and growing technology for the sustainable development of China's fruit industry. We introduce more than 40 blueberry patent varieties from overseas to China, own Patent Brand of Kiwifruit of Jinshi and Hongshi, Introduce Tianshan Yihao cantaloupe and Crimson seedless grape

Standard cultivation

The earliest to introduce Global Agriculture Practice (GAP) and implement the practice in growing bases

We have established over 50 plantations by investing, buying shares and contracting, the total acreage reached 200,000 mu. Those plantations all carry out GAP and is assessed by third party every year. We also cooperated with local governments to develop trainings on “technology, food safety and environment protection” covering 150,000 farmers. We also worked with Bayers on small-farming management project and have achieved remarkable progress in implementing GAP in small-scale farming.

Fine Selection

Investing post-harvest factories to upgrade the industry

We have established 20 modernized processing companies. These facilities integrate a wide range of functions including sourcing, sorting, grading, cool storage and distribution.

Some of Our Fruit Processing Factories

  • Qingdao Blueberry processing factories
  • Sichuan Kiwifruit processing factories
  • Fujian Pinghe Pomelo processing factory
  • Shandong Penglai Apple processing factory
  • Xinjiang Urumqi Grape processing factory
  • Shandong Qixia Apple processing factory
  • Yunnan Binchuan Red Grape processing factory
  • Jiangxi Ganzhou navel orange processing factory

Strict Testing

All through tracing to ensure quality

We adopted the triple testing mechanism: harvest only when fruits pass residual test; sampling in the DC residual lab; regular residual test in third-party testing agency.

Fresh Storage and Delivery

The first fruit company in China to deliver fruits simultaneous nationwide

We established an all-through cold chain from the place of origin to customers. We have constant temperature coolstore and have established over 40 distribution centers across 80 cities. We serve over 2000 supermarkets and over 1,000,000 customers per day. Our retail clients include: Wal-mart, Sam’s Club, Vanguard, Suguo, Ole, Blt, V+, Auchan, Ito Yokado, Tesco, Aeon, Hualian, Wu-mart, Renrenle and Rainbow.

Our Distribution Center:

First-tier city: Beijing, Shanghai, Guangzhou, Shenzhen, Tianjin

Second-tier city: Hangzhou, Nanjing, Chongqing, Qingdao, Ningbo, Xiamen, Wuhan,
Shenyang, Xi’an, Chengdu, Changsha, Fuzhou,Zhenzhou, Yantai, Taiyuan, Hefei, Nanchang, Nanning, Kunming, Guiyang

Third-tier city: Haikou, Zhanjiang, Luoyang, Shaoguan, Lishui

Global Distribution

Development Strategy of Global Sourcing, Global Distribution

We are China's earliest investor in overseas fruit industry. We have branches in South Africa and Chile and sourcing centers in USA, Mexico, Chile, Peru, Australia, New Zealand, South Africa, Viet Nam, Thailand and Philippines etc. Owing to strategic cooperation with global leading fruit companies and associations, we build stable supply chain of orange, kiwifruit, cherry, grape and apple etc. Especially we are leading importer of Chilean grape and cherry and the largest New Zealand kiwifruit distributor in the world.

Cooperation with world-famous fruit associations
to build global supply chain:

  • Main cooperative organizations
  • Mexico Department of Agriculture China Office
  • The Ministry of Commerce of the Kingdom of Thailand
  • New Zealand Department of Agriculture China Office
  • Queensland State of Australia China office
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